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| This edition from December 7th 1935 had a full-colour cover instead of the normal red and blue one and contained 'novel ideas for Xmas radio entertainment', among which were 'broadcasting your own programme', 'radio party games' and a complete script for a short radio play. | The back cover of the Christmas edition was a blue and spot-red colour advert for Exide and Drydex batteries, Exide being accumulator (wet) cell types. The makers claimed that their batteries kept going when the rest have stopped. Nothing new then, and long before Duracell's rabbit! | |
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| September 22nd, 1934 and Osram valves advertise their presence at radio shows, with reduced prices. How true this could be when the BVA cartel was all-pervading is hard to imagine. | Cossor and other manufacturers often advertised in Practical Wireless in the early years. It must have paid them to do so, though why they assumed the readers of a magazine devoted to home construction would be interested in purchasing a ready-made (and expensive) receiver is puzzling. |
